Beaty is a CPR feedback device that tells you when you effectively compress the victim’s chest thus providing enough oxygen to their brain.


Each project starts from a different point. The mission was to design a small, non-threatening product as much as possible to make it accessible to more experienced and less experienced target audiences alike. The product is provided in a variety of colours to highlight the simplicity of use and as user friendly.


The design was completed in close cooperation and coordination with local and foreign teams and within strict and rigid design guidelines.

product development

The product quickly gained great interest in the various media channels, and the entrepreneurs quickly became very popular in all the relevant television programs. The product is currently in its initial stages of sales and brings with it a refreshing and innovative alternative in the CPR field.